Mark Zuckerberg, the co-founder of Facebook, Inc. has announced that new commerce features will be coming to support businesses and make shopping easier. The new features are Shops on WhatsApp and Marketplace, Instagram Visual Search and Shops Ads.
Shops on WhatsApp will enable users to be able to view a Shop in WhatsApp and chat with a business before buying something. He, however, indicated that Businesses only need to set up their shop once to have it work across Facebook, Instagram, and WhatsApp.
Shops on (Facebook) Marketplace, which has more than 1 billion people using it each month, will make it easy for businesses to bring their Shops into Marketplace to reach even more people.
Instagram Visual Search will help users discover products based on images that inspire them.
He also indicated that they are launching new ads, called Shop Ads, to personalize the shopping experience and point users to a Shop’s curated collection.